Brazil is a key growth market for renewable energy. With close customer dialogue, Statkraft Brazil aims to create new business opportunities.
Marcelo Lamar, who heads Statkraft's market activities in Brazil, sees many opportunities in a highly competitive market.
Statkraft’s market operations in Brazil buys and sells more than 900 MW per year and is among the largest energy traders in the country. Active dialogue with potential partners is key in developing new relations, products and services.
In October 2017, Statkraft hosted a networking event for 200 guests from the most reputable companies and institutions in the Brazilian power market.
"We established new relationships and strengthened the good contact we have with current customers and business partners," says Marcelo Lamar, who heads the company's market operations activities in Brazil. "At the same time it was a fantastic opportunity to promote the Statkraft brand. The market's response couldn´t have been better."
The event, which took place at the venerable Belmond Copacabana Palace Hotel in Rio de Janeiro provided a good platform to discuss business opportunities and new market activities in 2018.
"2017 has been a good year with positive feedback and good results," says Lamar. "Our market operations in Brazil has not only been increasing volume in terms of number of agreements, we have also acquired more customers by offering customised solutions that fit their individual needs."
The event also provided a good opportunity to congratulate the team behind this year’s strong results and to praise the strategy of investing in talent.
"This is a result of excellent teamwork, collaboration with the business area International Power, system improvements and the opening of an office in São Paulo, in addition to the office in Rio de Janeiro," says Lamar.
"Nevertheless, challenges lie ahead for the market operations team in Brazil in a very competitive yet promising market environment."
Text: Fabiana Polido
Photo: Alessandro Mendes
The article has also been published in Statkraft's magazine People & Power no. 2/2017.
20. Dec. 2017
Statkraft's internal magazine People & Power brings interesting stories about the energy sector and the company's business activities. Some of the feature articles in the magazine are presented here on the Stories web page.
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